What Is SEO?
What Is SEO?
What Is SEO?
A Web Site is Your Doorway..
A thought struck me the other day. As I was looking at a particular house listing website I suddenly realized that this is the future of Real Estate Listing, and there is No turning back now.. With a few clicks of the mouse I was able to navigate into the neighborhoods I was Interested in, filter in my Price range, look at pictures of the homes available, get a feel for the curb appeal, and compare this homes features with others. Convenient doesn’t even begin to describe it.
A website that addresses the who, what, where, when and why is the solution to this particular Vision.. This IS the New Marketing of the Future. There are several websites that have built platforms around a particular need. Amazon for Shop at Home and Price advantages, Facebook for interacting and communicating, Zillow for Real Estate sales, etc.. While we can’t all be this industrious, it is comforting to know that we all have access to the same tools and thereby we all can potentially take advantage of our own Visions…
PayPal is a very popular online payment option that allows small business owners to accept online payments without having a traditional merchant account.
Through PayPal business services, you can accept credit cards online or by phone. You can also generate and track invoices through your PayPal account so you can get paid faster. Visit: http://paypal.com for more information.
Google ranks pages, not entire websites. In order to get visits from search engines, you need to optimize each page for a primary keyword (e.g. cool red cars). Additionally, secondary relevant keywords can be also added to help rank for variants (e.g. red automobiles with white stripes). Before Publishing any content you should do some keyword research with Google’s Keyword Planner and decide what your primary keyword will be. Typically, you look at the search volumes for the potential keywords and the intensity of the competition. Sound confusing? Don’t be..
Check this video out:
A Web Site levels the Playing Field..
Clearly there are numerous reasons why even the smallest of businesses can benefit from a Web presence, but here are five key considerations:
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Abante Cart is released under: Open Software License.
Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a result for searches of a certain keyword. When it comes to SEO, there’s you, the search engine, and the searcher. If you have an article about how to make vegan lasagna, you want the search engine (which, in 90% of all cases, is Google) to show it as a top result to anyone who searches for the phrase “vegan lasagna.”
SEO is the magic you have to work into your article in order to make Google very likely to include your post as one of the top results whenever someone searches for that keyword.
Newsletters are an effective way to communicate with your Customers or Membership. Done correctly they can keep
the Readers informed of changes in Policy, Products, Services, and ‘any’ Current event that you find relevant to
the Organization. These are a tool. A means to stay in touch with the Core of your Business and they are NOT that hard to implement.
1/ Take an inventory of what it is you want to say or Present.
2/ Consider what you want the layout to look like. Templates are a good start..
3/ Find a tool you are comfortable with to assemble it in. (Word or Publisher work fine)
4/ Schedule a Monthly date to Publish it to Your Website, and email it out to your Members.
5/ Start with a 1 page Newsletter and go forward from there.
Don’t forget to use a few Pictures to bring it to life..
Blogs are content driven, expandable commentary on a specific subject and can best be thought of as paragraphs of a chapter. They don’t have to be specific to a fault but should have an underlying theme that drives a thought. An example might be: Recipes, Ingredients, and Kitchen Utensils but might steer clear of Restaurants or Food processing. There are blogs for everything..
WordPress offers a Blog format that can be used within a website setting and is convenient to use.
Sometimes, it helps to remember that a website is not Advertising, it is Informational . Search Engine Optimization (SEO) can be used to help a site better appear in web searches, although this feature has been dominated by the big search engines like Google and Bing. Yes, there are plenty of Companies that can be contacted for help with this, but this service comes at a price .
Navigation is about how easy it is for people to take action and move around your website.
You can have the most beautiful website ever, but if your customers won’t be able to find the information they are looking for or get confused while encountering obstacles in the purchase process, your website won’t be appreciated.
Create a logical page hierarchy with clickable buttons and categories. Also, remember about the “three click rule” of clear navigation. This rule means that users should be able to find the information they are looking for within three clicks.
There is also a rule called the F-shaped pattern. Most of what people see is in the top and left side of the screen. We should put our most important information there. The right side of the screen is rarely explored.
Favicons are small 16×16 icon files that display
next to the URL of your site in a browser’s address bar. Additionally they’re often displayed next to the name of your site in a user’s list of open tabs and bookmark listings making it easier for the user to quickly identify amongst other sites.
Go to: https://www.favicon-generator.org for a FREE Favicon Generation tool with instructions on how to install one in your website.
WHAT DOES YOUR WEBSITE DO FOR YOU?
Its the first place potential customers, employees or investors will go to learn about you, your company and what you represent. In a few short seconds visitors to your website size-up your image, make a judgment call, and either engage or move on. Search engines and potential customers look for impact from your website in two major areas: Relevance and Trust. Building both can drive your credibility and your business forward. Begin by asking yourself a few key questions:
– Why do we have a website?
– What purpose is it supposed to serve?
– Do people immediately “get” what our business is all about, what we value, and how we’re going to solve their problem?
Your website is a strategic part of your business.
Even when you’re not at work, your website should be helping your business grow. Ask yourself what your website is doing for you and whether it’s aligned with your business needs and objectives.
Reprinted from: GC Infotech
PayPal is a very popular online payment option that allows small business owners to accept online payments without
having a traditional merchant account.
Through PayPal business services, you can accept credit cards online or by phone. You can also generate and track invoices through your PayPal account so you get paid faster. Visit http://paypal.com for more information.
TIP: Make your home page a to-the-point summary. Since your home page is the most common entrance to your website, it should describe how customers will gain or benefit from your content, products, or services. If visitors can’t quickly figure out what’s in it for them, they’ll click that back button. Poof, they’re gone!
A Web Site is often your Initial Contact.
First Impressions Count
Let’s face it – we live in a world where people Google before they shop, visit online review sites like Yelp before they buy and “check-in” via Facebook as they go about their days. Because of this, you want your first impression to be the best it can be. Beginning with your website, consumers are passing judgement and making decisions about whether or not they will even visit your store, restaurant or office. They’re likely to dismiss you entirely, as well, should they believe your website doesn’t reflect the kind of experience your business, or a business like yours – should offer.
TIP: Keep your Home page Organized and Fresh. Feature your Best selling Services and keep the Colors Warm and Inviting. All of your supporting advertising such as Business cards, Vehicle lettering, Invoices, Yellow Pages, etc., should Drive your customers to your Website for ‘More Information’..
If your Organization publishes a Newsletter then you should post it on your Website. Members can come to the Website at their convenience to view a Calendar of Events, read the Newsletter, and obtain Information on the organization that may be difficult to achieve by other means. The fact that this is available 24 hours a day can not be overstated with today’s busy lifestyles. Consider it a service to your membership.
Windows keeps track of ‘everything’ you Download, Save, Modify, or Install in a hidden place called the Registry. To Clean up and Reorganize this file you need a tool called a Registry Cleaner. A good FREE one is the ‘Wise Registry Cleaner’ which can be downloaded at: