What Is SEO?
SEO or Search Engine Optimization is a practice of optimizing your web pages in order to drive free organic traffic from search engines like Google. With SEO, your goal is to follow WordPress SEO best practices on your site, so you can help search engines easily discover your content and display it in the search results.
There are 3 things search engines do in order to find and display your content to its users:
Crawling: Discover content on the internet by scanning each URL they find
Indexing: Organize the content they found during crawling, so they can quickly list it in search results for relevant queries
Ranking: Ordering the indexed content in search results such a way that the most relevant content appears at the top
On a daily basis, Google processes over 3.5 billion searches… Imagine how much more traffic you could get with a high ranking!
To put it simply, SEO brings your website to life. Sure, it’s not an overnight strategy, but the results are worth it.
Not to mention, there are guides out there (like this one) to jumpstart your WordPress SEO strategy.
Source: All in One Seo