Web Site is your Digital Footprint

A Web Site is your ‘Digital Footprint’..


In this day and age our presence is defined by our digital existence. It has been said that those who don’t have a digital presence are severely hampering their opportunities. Without a website, you simply do not exist to the average
consumer.   Consider this Example:  It’s 4:00pm on a Friday evening and you  have to get a last minute reservation for an important dinner with a friend. You type in your favorite search engine: “restaurant, Lansing Michigan”. The first two links look good. You look at their hours, their menu, their location, read a little about them and note how long they’ve been in business, so you pick up the phone and make a reservation. What you didn’t know though is that a new restaurant opened up just a few miles away last month.  You didn’t know this because their website either didn’t come up in your search or perhaps they did not have a website at all.  So you can see that they didn’t even exist as an option when you were making your decision.  

TIP: You want to be as forthcoming as possible when designing your website. You want to present a good First Impression and you want to give a Short, Concise Overview of your Company or Organization. Your links to your support pages should be well organized so as to comfortably lead a visitor through your site.    It is helpful to think of a website a ‘Brochure’ of your Company or Organization. You are not trying to sell everything, but you ARE trying to sell Yourself .. Go ahead; give yourself a nice Pat on the Back..

Backing up is your Friend

If your site is a WordPress site, backup your site as follows.  Sign into your WordPress dashboard by
putting ‘/wp-admin’ right after your domain name in the address bar. (You will have to enter your user name and password to sign in). Find BackupGuard in the lower left area of your Navigation Bar (If its not there, contact us and we will install it for you). Click on it and then; Backup >Full back up >Back up’. You will generate a full back up of your entire system.

If your site is written in HTML;  you will need to enter your Control Panel by putting ‘/cpanel’ right after your domain name. (You will have to enter your user name and password to sign in). Under Files
locate and enter ‘Backup’ > Download a Full Website Backup > Home Directory > enter your email address and click the Generate Backup button..     All Done..

Free WordPress Tutorial

We have a PowerPoint  presentation available for download that should help get you started with
updating a WordPress website. Go to: https://pier-point.net and click on the ‘Help Page’ button at the top of the page. The download link is the top item.

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