A Web Site levels the Playing Field..
Clearly there are numerous reasons why even the smallest of businesses can benefit from a Web presence, but here are five key considerations:
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Visibility:With more and more consumers logging onto the Web to research products and services, if they are going to find your business, your business needs to be on the Web.
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Reach:With a Web site, you are no longer limited to a customer base that is in physical proximity to your shop. Your place of
business may be in Boston, but your customers can be in Bangkok.
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Customer service:When customers can log onto your Web site and easily find the information they want-when they want it-their satisfaction increases.
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Competition:A professional looking Web site can level the playing field for smaller companies trying to compete against larger enterprises. It’s also a way to stay in the game; even if people can’t find you on the Web chances are they can find your competitors.
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Credibility:When you can point customers, partners, even potential employees or investors to a Web site, it tells them you are a serious business.